What Grooming Costs in London in 2026
Across London, a full groom (bath, blow-dry, haircut, nails, ears) typically runs £45–£90 for small breeds, £60–£110 for medium and £80–£150+ for large or heavy-coated dogs. Central and East London salons sit toward the upper half of those ranges, reflecting rents and — at good salons — longer, unhurried appointments.
At PAWSOME in Canary Wharf, full grooming packages start from £75, and à la carte treatments run from £9 (ear cleaning) to £25 (Pawdicure Plus). You can see every package on our services page.
The 6 Things That Drive the Price
1. Size. A Newfoundland is simply more dog than a Yorkie — more coat, more time, more product.
2. Coat type. Continuously growing coats (doodles, Bichons, Shih Tzus) need full haircuts; smooth coats need bathing and deshedding. Curly and double coats take the most time.
3. Coat condition. Matting is the big one. Dematting is slow, skilled work — expect a surcharge, or a shave-off if mats have reached the skin. Here is what to do about matted hair.
4. Behaviour. Anxious or wriggly dogs need more time and a second pair of hands. Good salons charge honestly for this rather than rushing your dog.
5. Style complexity. A breed-standard scissored finish takes longer than an all-over clip.
6. What's actually included. Always compare like-for-like: does the price include nails, ears, pads and scent finish, or are those "extras"?
False economy warning: a £35 groom that takes 45 rushed minutes usually means corners cut on drying and finishing — and a stressed dog. Over a year, 8 cheap rushed grooms often cost more than 6 good ones on a sensible schedule.
How to Pay Less Without Compromising
Keep a regular 4–6 week schedule (prevents matting surcharges), brush between visits, and book add-ons like spa treatments only where they solve a real problem — tear stains, dry coat, cracked pads. Ask your groomer what your dog genuinely needs; a good one will happily tell you what to skip.